{"product_id":"bucket-hat-mount-fuji-badge","title":"Bucket Hat 'Mount Fuji Badge' - 富士山","description":"\u003ch2\u003eMount Fuji as an outdoor badge, embroidered in heritage style\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003enational park badge\u003c\/strong\u003e is one of the most durable pieces of American graphic design: a semicircular crest, a stylized landscape at the center, heavy arched lettering, a palette drawn from the ground itself. Codified by the United States National Park Service from 1916 onward, the format was picked up in the 2010s by a wave of outdoor and streetwear labels and applied to destinations well beyond America.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFuji-Hakone-Izu\u003c\/strong\u003e is one of Japan's oldest national parks, established in February 1936 during a wave of heritage designation that was itself modeled on the American system. The park takes in Mount Fuji, the Fuji Five Lakes, the Izu peninsula and the Izu islands running some 300 kilometers south. It receives more than 100 million visitors a year — the highest figure recorded for any national park anywhere, which says most of what needs saying about Fuji's place in the Japanese imagination.\u003c\/p\u003e\n\u003cp\u003eThe embroidery follows the format exactly: a stylized \u003cstrong\u003eMount Fuji\u003c\/strong\u003e at the center of a pale blue semicircular crest, flanked by a vermilion torii on the left and a red spiral sun on the right, with EST 1945 above in the manner of American industrial marking. MOUNT FUJI JAPAN is set in black serif capitals around the arc. It reads as a camp badge, a scout patch, a heritage outdoor label — deliberately.\u003c\/p\u003e\n\u003cp\u003eThe white colorway carries the \u003cstrong\u003evintage outdoor\u003c\/strong\u003e register and keeps the whole thing bright. Wear it with a flannel shirt or a heavy sweatshirt, brown corduroy trousers or straight jeans, and hiking boots. White sits easily against beige, olive, brown and indigo. The brim earns its place on the trail and around a camp. Made for people who walk long distances, who like heritage outdoor design, and who intend to climb Fuji one day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e98% cotton, 2% elastane\u003c\/li\u003e\n\u003cli\u003eMid profile, 7.5 cm (3 in) brim\u003c\/li\u003e\n\u003cli\u003eOne size: 54.9-60 cm (21.6-23.6 in)\u003c\/li\u003e\n\u003cli\u003eSoft inner lining\u003c\/li\u003e\n\u003cli\u003eFlat seams and clean finishing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Japan Clothing","offers":[{"title":"White","offer_id":53756630073691,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"Khaki","offer_id":53756630106459,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/9300\/2473\/files\/bucket-hat-mount-fuji-badge-white.jpg?v=1786454600","url":"https:\/\/japan-clothing.com\/products\/bucket-hat-mount-fuji-badge","provider":"JAPAN CLOTHING","version":"1.0","type":"link"}