{"product_id":"bucket-hat-sushi-couple","title":"Bucket Hat 'Sushi Couple' - 鮭ご飯","description":"\u003ch2\u003eTwo sushi in a hug, embroidered kawaii\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ekawaii aesthetic\u003c\/strong\u003e — 可愛い, literally \"cute\" — has shaped a large part of Japan's contemporary visual culture since the 1970s. It began with schoolgirls writing in a rounded, deliberately childlike hand, and was then institutionalised through character companies: Sanrio, which created Hello Kitty in 1974, and San-X, behind Rilakkuma and Sumikko Gurashi. The merchandise that followed now accounts for tens of billions of yen in the Japanese creative economy.\u003c\/p\u003e\n\u003cp\u003eGiving food a face — eyes, arms and a mood attached to a piece of sushi, an onigiri or a takoyaki — is one of the most widespread kawaii grammars. Its roots run back to the \u003cem\u003eyōkai\u003c\/em\u003e of Japanese folklore, creatures able to take the shape of objects, and to a very old habit of humanising everyday things. Several food characters have become commercial stars in their own right: Gudetama, Sanrio's permanently exhausted egg, and the tofu-and-tonkatsu cast of Sumikko Gurashi.\u003c\/p\u003e\n\u003cp\u003eThe embroidery stages \u003cstrong\u003etwo sushi holding on to each other\u003c\/strong\u003e: on the left an orange salmon nigiri with its eyes closed in a laughing arc, on the right a white rice ball wearing the same expression. A single blue band runs across both, tying them together like two figures mid-embrace. There is no scenery at all, which leaves everything to the pair — a design that would work just as well as a messaging sticker.\u003c\/p\u003e\n\u003cp\u003eThe mid-profile bucket shape sets the softness of the pair against a solid crown, which is what gives it the pop effect. Wear it with an oversized pastel sweatshirt, denim shorts and white sneakers, or with a graphic tee and a checked skirt for a Harajuku read. The brim is useful during spring blossom viewing and long festival days. Made for couples, for people who grew up on Sanrio, and for anyone deep in Japanese pop culture.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e98% cotton, 2% elastane\u003c\/li\u003e\n\u003cli\u003eMid profile, 7.5 cm (3 in) brim\u003c\/li\u003e\n\u003cli\u003eOne size: 54.9-60 cm (21.6-23.6 in)\u003c\/li\u003e\n\u003cli\u003eSoft inner lining\u003c\/li\u003e\n\u003cli\u003eFlat seams and clean finishing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Japan Clothing","offers":[{"title":"Black","offer_id":53756570370395,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"Grey","offer_id":53756570403163,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"Khaki","offer_id":53756570435931,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":53756570468699,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/9300\/2473\/files\/bucket-hat-sushi-couple-black.jpg?v=1786453581","url":"https:\/\/japan-clothing.com\/products\/bucket-hat-sushi-couple","provider":"JAPAN CLOTHING","version":"1.0","type":"link"}