{"product_id":"bucket-hat-tokyo-varsity","title":"Bucket Hat 'Tokyo Varsity' - 東京のロゴ","description":"\u003ch2\u003eTokyo in varsity capitals, embroidered over the kanji\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eVarsity lettering\u003c\/strong\u003e comes out of American universities in the 1920s. College teams — football, baseball, basketball — settled on a recognisable typographic style: heavy sans-serif capitals, slightly curved, with squared terminals and proportions built to be read from the back of a stand. It became inseparable from the varsity jacket, the boiled-wool and leather piece that still says \"campus\" faster than any other garment.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003ecollegiate look\u003c\/strong\u003e was imported into Japan on a large scale from the 1960s, in the wake of the American occupation and the cultural fascination that followed it. Several major Japanese labels made the vocabulary their own, and the Japanese-American subculture now produces some of the most sought-after vintage in the world — from embroidered sukajan to genuine imported college sweatshirts.\u003c\/p\u003e\n\u003cp\u003eThe embroidery works that \u003cstrong\u003evarsity grammar\u003c\/strong\u003e in two strong colors: TOKYO in large red capitals outlined in navy for legibility, set on the subtle arc that every American college logo uses. Below it, the kanji 東京 stitched in heavy navy. Western collegiate type above, Japanese characters underneath — the exchange stated in one mark.\u003c\/p\u003e\n\u003cp\u003eThe mid-profile bucket shape makes the red and navy carry. Wear it with a boiled-wool varsity jacket, straight jeans and low-profile sneakers, or with a college sweatshirt, a heavyweight white tee and cargo shorts for summer. The brim earns its place at ball games and vintage fairs. Made for people who follow Japanese heritage labels and who buy their sweatshirts secondhand on purpose.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e98% cotton, 2% elastane\u003c\/li\u003e\n\u003cli\u003eMid profile, 7.5 cm (3 in) brim\u003c\/li\u003e\n\u003cli\u003eOne size: 54.9-60 cm (21.6-23.6 in)\u003c\/li\u003e\n\u003cli\u003eSoft inner lining\u003c\/li\u003e\n\u003cli\u003eFlat seams and clean finishing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Japan Clothing","offers":[{"title":"Black","offer_id":53756628992347,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"Grey","offer_id":53756629025115,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"Khaki","offer_id":53756629057883,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":53756629090651,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/9300\/2473\/files\/bucket-hat-tokyo-varsity-black.jpg?v=1786454578","url":"https:\/\/japan-clothing.com\/products\/bucket-hat-tokyo-varsity","provider":"JAPAN CLOTHING","version":"1.0","type":"link"}