We don’t make fashion. We make Japanese streetwear for those who don’t want to look like anyone else—except themselves, only more Japanese. A haori you can wear with jeans. A kimono you can throw in the washing machine. A sukajan that looks like it already has a story (even if it’s brand new). Fabrics that last: thick cotton, strong linen, and reinforced stitching—like the jackets once worn by Shinjuku’s workers.
We don’t sell Japanese fashion because it’s trendy. We sell it because we wore our sneakers through Japan, brought back ideas that left a mark on us—and wanted to share them. Other brands will sell you “traditional Japanese style.” We sell you clothes you can wear to work without looking like you’re in costume, go out at night without looking like a tourist, or chill at home without giving up your style.
We don’t sell Japanese fashion because it’s trendy. We sell it because we wore our sneakers through Japan, brought back ideas that left a mark on us—and wanted to share them. Other brands will sell you “traditional Japanese style.” We sell you clothes you can wear to work without looking like you’re in costume, go out at night without looking like a tourist, or chill at home without giving up your style.
Because the Japan we love is the one you can wear, not just admire.
Authentic Japanese streetwear, straight from the source.