White Bucket Hat 'Chōchō'

The white bucket hat scattered with fine butterflies

Butterflies drift all over this one — small, detailed, wings in pink, violet, gold and black — printed across a clean white ground so the whole hat reads light and a little romantic. It's the soft side of streetwear: an all-over pattern that's pretty up close and graphic from a distance.

The butterflies are printed across the entire surface, crown and brim alike, scattered at different angles so the pattern feels natural rather than gridded. Each one keeps its detailed wing markings against the white, the flat print holding the color crisp. There's no central motif here; the repeat is the design, wrapping the whole hat.

It comes in white, a single bright colorway that lets the multicolored butterflies stand out at their crispest. The shape is a flat-top bucket with a wide brim, cut roomy and worn low — a clean canvas for the scattered swarm. Worn low, the scattered wings wrap the whole hat in light, airy color.

The body is woven cotton, made reversible so a flip can switch to the alternate side. The brim breaks in with wear and the all-over print holds its color over time. Wear it with light summer layers — a white tee, pastel or denim — and let the butterflies do the softening. A unisex fit across head sizes, for anyone who wants their streetwear with a lighter, prettier edge.

It's the softer, prettier end of the range — an all-over that leans light and a little romantic without losing its streetwear shape. Worn with white, pastel or denim it keeps a summer fit feeling fresh, and the scattered, multicolored wings give it enough detail to reward a close look while still reading clean and bright from a distance.

• Material: 100% woven cotton
• Style: Flat-top bucket hat with wide brim
• Pattern: All-over print — multicolored butterflies on white
• Unisex fit — suits all head sizes
• Care: Hand wash recommended