Daruma Hoodie - だるま

The daruma hoodie that wears a wish waiting to be earned

A daruma doll is a goal made physical: you fill in one eye when you set a wish, the other when you achieve it. This daruma hoodie puts that little symbol of persistence on your back — a bold red daruma in cheerful kawaii style under the hiragana だるま and the word DARUMA, printed large across the back of a warm hooded sweatshirt. A graphic about not giving up.

The back print centres the round red doll with friendly detailing and clean Japanese type, the bright red and rounded styling giving it instant warmth and charm. There's real meaning behind the cuteness — goals and perseverance — and the broad hoodie back lets the doll sit centred and bold. On brushed fleece the red glows.

It comes in white and black. White keeps it clean and friendly; black makes the red glow against the dark. Either pairs best with simple, casual styling — plain or denim bottoms, easy trainers.

Beneath the graphic it's built for warmth: a brushed-back cotton-blend fleece, soft and cosy, with a lined drawstring hood, a kangaroo pocket and ribbed cuffs and hem. Charming graphic, genuinely warm hoodie.

This is for the person who likes a cute graphic that still means something — luck, goals and persistence — on a hoodie for the cold. Layer it over a tee with plain or denim bottoms and trainers. True to size, with room to size up for a relaxed, hood-up fit.

• Type: Hooded sweatshirt with back print
• Material: Brushed-back cotton-blend fleece, soft and warm
• Print: Back print — kawaii red daruma doll, 'Daruma / だるま'
• Features: Lined drawstring hood, kangaroo pocket, ribbed cuffs and hem
• Fit: Relaxed streetwear fit
• Sizing: True to size — size up for an extra-relaxed layering fit
• Colours: White, black
• Wear it with: Plain or denim bottoms, easy trainers